The Nesquick Rabbit at a 2007 food trade show.
The rabbit has been the spokes character for Nestle's chocolate drinks for decades. Originally called the "Quick Rabbit" because the drink was Nestle's Quick. However, in many foreign countries, the product was called Nesquick. In the late 1990s, in an attempt to stabilize the international markets, Nestle changed all their drinks to Nesquick.